Studio SK ︎ Hermès

PetitH, Hermès

Concept Store, London, UK, 2014

Studio SK, in collaboration with Faye Toogood, was commissioned by the house of Hermès to launch petitH – a creative and poetic new take on the iconic Hermès brand that finds recreation in re-creation. The entire ground floor of the flagship Bond Street store acted as an antidote to West End slickness. In keeping with petit h’s theme of exuberant reinvention, the utilitarian white space repurposed the distinctive shapes and templates of signature Hermès bags for a series of sculptural displays in glossy leather and resin.

Project Credits

Client: Hermès
Concept: Studio Toogood 

 vProducer:  Jan Rose
Production Design: Studio SK